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This web site kingscliffmarine.com had the following in the site, "Kingscliff Marine boutique beachfront accommodation, 2 bedroom and 3 bedroom apartments, ideal for couples and families." We saw that the website stated " Long sandy beaches directly opposite the apartments." It also said " Located in the heart of Kingscliff, you can enjoy the village atmosphere. Self contained seafront units with ocean views from balconies. Kingscliff Marine Boutique Beachfront Accommodation. 2 and 3 bedroom family apartments and spa studio suites, ideal for couples." The header had Kingscliff Marine Apartments as the highest ranking optimized keyword. It is followed by kingscliff, holiday accommodation, and Kingscliff nsw which isn't as ranked as highly as Kingscliff Marine Apartments. The next words kingscliffmarine.com used was beachside accommodation. oceanview apartments was included but will not be seen by web engines.